A famous line in a poem by John Hilton goes; it is the space between the bars that cage the tiger.

What you say is equally essential to what you don’t say. Positioning is not only the benefit you proclaim in your advertisements, but it is also neither your vision nor your mission.

Your positioning is not the number 1/2/3 position in the market vis-à-vis your peers, nor is it something you borrow from an editorial piece done on you by the media.

It is not a silver bullet that will deliver you success or operational effectiveness your peers can imitate.

After auditing your entire ecosystem comprising you, your industry, and your environment, you reach this carefully contrived position.

The strategy is different from the race to one ideal position. It creates a unique and valuable position involving different activities culminating into a non-imitable system. The strategy is a unique arrangement of interdependent choices.

Content is the salt in your marketing mix, without which none of the dishes you serve so diligently are going to taste good.

It is the omnipresent flavor in all your communication. A picture can say a thousand words, but a picture with context can say a million words, impart its meaning and enrich it with history and imagination.

Art has the liberty of being interpreted in myriad ways. Businesses do not have that luxury. They want to be perceived as they are and not be interpreted in individual styles.

Content associates by reaching out, dissociates when it does not convey meaning, and is destructive when misperceived.

It has been the bugbear of many marketers over their professional careers.

Content needs strategy and research to be truly outstanding.

It is not a statement of facts that you need - to convert passive consumers, but persuasion, encouragement, and a gentle nudge towards sampling your products and services.

If your website only talks about you rather than your customers, do they feel excited about it?

If your social media is replete with awards you have won, do your clients clap for you?

If your SEO is replete with duplicate content, do you come across as professional?

Unfortunately, no.

Content is not just words; it is a script you are rehearsing, a movie you are playing, and a dream you are selling.

If you are selling vintage bikes, you are not selling a piece of machinery. You are selling an idea of an endless montage, a road going deep in the mountains, a piece of freedom, a taste of rebellion buried deep inside you.

If you are selling off-roading cars, you are not selling automotive. You are selling adventure, excitement, a whiff of danger, and an escape into a world where you are in charge.

If you are selling automotive components, you are not selling disparate pieces of tooling and machinery. You are selling the core of an automotive; what makes it tick? Remember Intel?

There has to be a delicate balance of empathy, vision, dreaminess, business acumen, and research which your content can bring alive for the products and services you make for your consumers.

We have what it takes to bring your content alive and tell your stories to the world.

Everywhere. It is your shadow.

You need it wherever your company goes.

When your company goes online, the website needs to come alive.

When your salesperson goes for a customer visit, it is the collateral and presentation content that speaks on your behalf.

Your company speaks to your channel partners through channel training manuals and reward scheme blueprints

Your company speaks to its employees through Induction and HR manuals.

Your company speaks to the media and customers through well-crafted Press Releases.

Content makes you engage with your consumers on social media.

The content showcases you everywhere.

We work with your web and digital teams to tell your story engagingly.